Hi Partners,

We’re excited to share the MWL sample requirements for our global Partners. These minimums ensure your boutique is showcasing a current and relevant range of MWL, giving brides the experience we know you always deliver!

We actively promote new designs across all social channels, supported by targeted paid advertising in your area. This drives brides directly to local boutiques, helping your store benefit directly from our marketing efforts. Campaigns for new designs generate the highest levels of bride interest and in-store traffic.

To make the most of this support, it’s important to carry the promoted styles so brides can experience the collection in-store and you can capture the demand.

Please see below 2026 Sample minimums:

VIP Stockists

Q1 Target (Jan 1 – Mar 31) - 3

Q2 Target (Apr 1 – Jun 30) - 4

Q3 Target (Jul 1 – Sep 30) - 3

Q4 Target (Oct 1 – Dec 31) - 4

Full year (Jan 1 – Dec 31) - 14

Regular Stockists

Q1 Target (Jan 1 – Mar 31) - 2

Q2 Target (Apr 1 – Jun 30) - 3

Q3 Target (Jul 1 – Sep 30) - 2

Q4 Target (Oct 1 – Dec 31) - 3

Full year (Jan 1 – Dec 31) - 10

Important note: To meet our 2025 minimums, your new stock must include new samples that are not already part of your existing collection. Replacements and/or double sizes of current stock, mini dresses or Elope designs do not count towards the minimums. 2 x Separates will count as one stock piece.

If you have any questions, please don’t hesitate to reach out. We’re so excited for everything 2026 has in store and can’t wait to make it a fabulous year together!